MACANUDO GOLD LABEL VIDEO

To reflect the magnitude behind the rare tobaccos used in Macanudo Gold Label, Macanudo Cigars tasked my team with creating an educational video that would go behind-the-scenes of the crafting process. We coordinated an international shoot with drone videographers, local photographers and on-staff producers.

I storyboarded and wrote a script for the video that captured the personality of the brand and the story behind the cigar while remaining entertaining. The resulting video is re-used each year in support of Macanudo Gold Label’s annual release.

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