ORIGINS VIDEOS

To double down on CAO Cigar’s new tagline: “We Go Where the Tobacco Takes Us,” we developed a series of video deep-dives for their latest releases.

The process began with a video script, written by yours truly and storyboarded in collaboration with my creative director. The goal was to capture the adventurous spirit of the brand while telling an interesting story behind the rare tobacco processes CAO underwent for their new cigars.

After finalizing the storyboard and scripts, I was responsible for conducting voiceover auditions and choosing the final voice-over artist. For now, these videos live solely on social media but will play a part in a much larger promotion that has yet to be released. To hear more about this project and the scale of what they represent, contact me to schedule a call.