SOCIAL CONTENT MANAGEMENT

For over five years, it has been my duty to concept, write copy for, schedule, reply to comments and report back to clients on social media posts. Not just a few social posts. Not just a few brands.

Since I started as a Content Manager, I’ve created 6-20 posts per brand, per month, across over 20 brands on Facebook, Instagram, Twitter and YouTube. I typically managed between six and ten brands at any one time.

While I would love to endlessly tout my copy skills as some sort of natural talent, much of it came from untold hours cutting my teeth with 3-5 copy line options per post for what I am estimating to be anywhere between 4,000 and 6,500 total social posts. Hey, I’m in marketing, not mathematics.

A significant majority of these posts are for brands that fall under General Cigar and Lane Tobacco Group which, for platform regulation reasons, cannot create paid ads.

For these brands alone, the social content concepted and managed by me, but created in collaboration with a superb team of designers has accrued over:

• 374,000 organic followers

• 2.4M organic engagements

• 6.2M organic impressions

I have pulled just a few of my favorite posts across brands to showcase, but if you have more questions about my social experience or would like to see more of my work, click CONTACT and we can speak in greater detail.

The following are brands I have worked on to varying extents fulfilling all of the responsibilities bolded at the top of this entry:

Gallo Spirits

Camarena Tequila

Sazerac Company

Dr. McGillicuddy’s

Frïs Vodka

Platinum 7X Vodka

Platinum 10X Vodka

99 Liqueurs

Saltworks Vodka

Tinkerman’s Gin

Tenure Vodka

Wave Vodka

General Cigar Co.

Punch Cigars

CAO Cigars

Cohiba Cigars

Macanudo Cigars

Diesel Cigars

Partagas Cigars

Hoyo De Monterrey Cigars

La Gloria Cubana Cigars

Cigar World (cigar social media website)

Lane Tobacco Group

Talon Cigars

This Pipe Life (pipe-tobacco blog website)