DOCTORISMS

Dr. McGillicuddy’s brings antique-inspired spirits to present day parties with his tasty liqueurs and words of wisdom.

One of my earliest assignments as a copywriter was to write “Doctorisms” from the perspective of the mustachioed man who, for legal reasons, was specifically not a doctor. His words of wisdom were intended to evoke verbiage from the late 19th and early 20th century, without feeling so dated that today’s fans would find them obsolete.

These quick quips were intended as social media posts, and to this day the brand still re-uses a number of them to much fanfare.